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Nowadays it is not only the final result of the product that is important, but also how it is created. The consumer, in fact, is increasingly attentive to these mechanisms, preferring some choices over others. We therefore refer to products with an ethical and sustainable background. In this regard, it is important to underline how ethics is divided into two parts: the ethics of sustainability and humanistic ethics.

In recent years there has been a lot of talk about sustainable ethics, plastic free, recycling, reuse and therefore more generally attention to the environment. But has everything really been done to make this attention real? We believe that not enough has been done and that there is still a long way to go.

However, it is possible. We at Pedretti, in fact, have wanted and are still going in this direction, trying to create niche products. We do not want to make many products, but the commitment is to do less, but great quality that last for longer.

You don’t have to do like many other companies, which every year present a collection making the previous one old and obsolete.

Our ultimate goal is to create each of the new collections that we will join the previous one, creating a continuum, as long as we deem necessary.

This will definitely be the future.

Social ethics is another focal point of our company. Our employees can work whenever they want, when they have time, even from home, allowing them not to overshadow their family and/or sports life.

This is what we at Pedretti want and this is the path that we believe is the right one for a future, both ours and that of other companies.

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